SEOatSea

This is NOT an actual summary. This is dummy text meant to represent the summary section of an actual audit. Normally, the following paragraphs would details the over-all state of health for your website and point out some of the most severe complications your site may be facing.   If your audit identifies any critical failures, these will be brought to your attention as a priority.

• (example) Severe Issue Number One
• (example) Severe Issue Number Two

You can read more about these errors and our other findings using the triangle navigation links above. Each factor of this audit has been scored on a scale of 1 through 10 and is summarized into specific topics below:

1. Analysis Summary (this page)
2. Website Accessibility: __/10
3. Website Indexation : __/10
4. Domain Level Analysis: __/10
5. On-Page Search Engine Ranking Factors: __/10
6. External Trust: __/10
7. Competitive Analysis: __/10
8. Social Media Presence: __/10
9. Website Usability Testing: __/10
10. Keyword Reach and Opportunity: __/10
11. Page Speed Findings: __/10

What is Search Engine Accessibility?

Search Accessibility analyzes the ability of computer programs or ‘bots’ to find and follow information and content on the website. Unlike ‘usability’ which focuses on bounce rates, time on site and other user behavior, search engine accessibility is focused on technical issues related to the website and search engine behavior.

Accessibility Summary

This dummy text is meant to represent an actual summary of a review focused on website accessibility. Should this have been an actual  summary of your site’s accessibility you would be able to read about key issues and problems that might prevent search engines from accessing your site properly.  The rest of this dummy text will be gibberish so that we may maintain our product integrity. However, the length of text is typical for most audits and as closely represents an actual accessibility summary as much as possible.

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What is Website Indexation?

Website Indexation or ‘Indexability’ is the process of determining which pages are actually included in the search indexes and what issues are preventing 100% of your web pages from being included inside the search engine results.  If a webpage is NOT included in search engine indexes, there is no ability for that page to rank and attract search engine traffic.

Indexation Summary:

This dummy text is meant to represent actual audit results which would normally detail what, if anything, is preventing your website from reaching 100% indexation It is the second step in our audit and after ‘accessibility’ is the next step in achieving search rankings.  The end goal is to have every single page and image on your website cataloged and understood by the three major search engines. The rest of this summary text will be gibberish in order to maintain our ‘secret sauce’ but should represent the typical length of an indexation summary.

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What is a Domain Level Analysis?

A Domain Analysis involves an in-depth review of factors related to the registration and history of your domain name. This includes reviewing additional websites or blogs that may have been created in an attempt to rank for additional keywords and the status of your domain, it’s pages and security.

Domain Analysis Summary

This dummy text represents what an actual domain analysis summary would look like. Normally, this section would provide a top level view of issues relating to your domain name and hosting history. Any problems that would cause your site to perform poorly in search engines would be listed along with common solutions. The rest of this section will be filled with gibberish in order to protect our expert insight.  The text should represent what an actual domain summary would look like.

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What Is An On-Page Review?

On-Page ranking factors review search optimization techniques that reside on individual pages within your website. Unlike domain factors which review your site as a whole, on-page factors are page specific. The page level analysis is useful for identifying specific examples of optimization opportunities and methods that allow you to increase keyword rankings and search traffic.

On-Page Summary:

This is not an actual on-page ranking factor summary. If this had been an actual on-page ranking factor summary, text that would describe your on-page status, as determined by our elite team of auditors, would follow.  Instead however, the remaining section of this report will be filled with dummy gibberish text so that we can maintain our intellectual property.

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

What is External Trust?

Off-page ranking factors are a way for search engines to determine how much trust and authority you and your website have in your industry. It includes your relationship with the outside world and factors in links, social shares, buzz and general reputation of the websites that link to you and to which you link out to.  Stated differently, off-page factors (external trust links) are signals from 3rd party websites mentioning or linking to your website in a positive or negative manner.

External Trust Summary:

This is a place holder text section that would normally contain a summary of your external linking portfolio and an analysis on how that portfolio is impacting your ranking ability. The remaining text is completely fake and meant to serve as a place-holder so that the reader can get a feel for how an actual audit and external trust summary would look,

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What Is A Competitive Analysis?

A competitive analysis is a review of your website’s inbound link portfolio and a direct comparison between your link metrics and that of other websites already ranking in your industry for your targeted keywords. If there are no clear keyword signals in place at the time of the audit, natural assumptions will be made in an attempt to find the most logical websites to compare your website against. A competitive analysis will always focus on websites within your industry or area of focus.

Competitive Analysis Summary:

This ia dummy place-holder for a competitive analysis summary.  The remaining text is dummy text, or gibberish, meant to represent the actual length and look and feel of an actual summary. “Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.”

What Is A Social Media Presence Review?

“Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.” What is social media analytics? – Definition from WhatIs.com

Our Analysis then looks at the number and quality of your social shares and conversations. Building your online reputation and dominating every social discussion in your local area should be one of your primary goals online.  Using social media platform metrics (like shares and likes) is a great way to measure your social success, or failure.

Social Media Presence Summary:

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What Is Usability Testing?

Usability testing is a way to see how easy to use something is by testing it with real users. Users are asked to complete tasks, typically while they are being observed by a researcher, to see where they encounter problems and experience confusion. What is usability testing? | Experience UX  Our user testing involves a group of 12 employees and up to 6 volunteers that randomly change for each audit.

Usability Testing Summary:

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What Is Keyword Research?

Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines. Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines.Keyword research – Wikipedia

Ensuring your pages use keywords that match a user’s intent is paramount to your ranking success.   Each and every page should convey the intent of the page to a potential user and search engine.

Keyword Research Summary:

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What Is Page Speed?

Page speed is a score given to the timing it takes for a website to fully resolve end content to the user.  The faster and more responsive your website is, the more user-friendly and search engine friendly it will become. This will directly translate into ‘trust’ and ‘ranking ability’.  As such, optimizing your page speed is critical to the long-term success of your site.

There is a host of different tools and measurements used to rank the hundreds of factors that go into creating a web page speed score.  This report will highlight some of the most commonly used and provide insight into how to begin implementation of suggested changes.

Page Speed Summary:

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